EDTEC KMS References from the world of EDTEC

May 13, 2007

The Cluetrain Manifesto

Filed under: book,business,leadership — ebeale @ 5:06 pm

The End of Business As Usual.

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  1. Title: The Cluetrain Manifesto, The End of Business As Usual
    APA Reference: Levine, R, Locke, C, Searls, D., Weinberger, D. (2001). The cluetrain manifesto, the end of business as usual. New York: Basic Books.
    Summary: While others work on turning the Internet into the perfect medium for reaching traditional business goals, the authors hope cyberspace will give commerce a ‘human voice’.
    My Comments: This was sent to me by my friend Bill Parry. The main idea throughout the book is that markets are conversations. A very simple concept, but they hammer it home with many, many examples. Starting with the premise that markets started as conversations, they show how conversation was taken out of the marketplace. As a result, the products we buy are part of a cycle of consumption irrespective of desire or need. We buy things because we are programmed to! But after reengaging the conversational nature of transactions, we are starting to question the vary nature of buying and selling. What exactly do we wish to accomplish with this conversation? Personally, I’m encouraged by the move to better quality at a higher price. I’d rather buy something that will last than something that fills the space for a short time, then becomes part of the global refuse problem.

    Comment by ebeale — May 13, 2007 @ 5:20 pm

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